If your anything like me, I'm not much of a fan of hearing how a website doubled in traffic over a few days. After all, 2 pizzas is twice the amount as 1 pizza. 2000 is double the amount of 1000. And 1,000,000 is twice the amount of 500,000.
Now that we've finished the math lesson, lets get back to the point. Tourism PEI issued a press release stating the traffic to their website doubled and they had to increase capacity to their site.
I didn't like this press release and asked the communications officer for Tourism PEI what the actual numbers were. Julie ended up sending me to the director who had access to the stats.
He did some comparables in Google Analytics, comparing July 12-18, 2009 to July 11-17,2010. For those unaware, Regis & Kelly filmed 4 shows here on July 12th and 13th. PEI ended up being the 2nd most Google'd item for a while on the 12th and was within the top 5 trending topics on Twitter. In the morning of both days, they shot live and in the afternoon they shot for the other days.
According to CTV, the show was a hit for them. They had 968,000 viewers for this morning talk show with additional coverage on other shows such as Canada AM, e-talk, extra, live at 5 and the list goes on.
|Time on Site||6mins, 54 secs||5mins, 23 secs||-22%|
One of the more interesting comparisions between the two years is the browser wars. I've done a quick comparision of the top browsers.
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