There is 4 months left till Christmas and the time to start building you e-commerce website is now. An e-commerce website will allow people to purchase products and process their credit card payments right online. Then, all you gotta do is ship out the specific product as payment was already processed through your online merchant account.
Easy right? Pretty much. But a lot of companies leave this till the last minute to start building online stores. Then, we end up launching close to Christmas and marketing gets more expensive. I prefer utilizing social media & traditional media for any launches. Its cheaper and can be more wide spread then last minute launches which can be expensive with marketing campaigns.
By building an online presence, you can start making connections through social media and have your new online store plugged in where it needs to be. After all, some people think about Christmas all year round but obviously moreso as things get closer.
Some of the things we feature, and you should too, in our e-commerce solutions include:
A Facebook Like button! This is crucial and very important around Christmas time. If I see my best friend Joe Blow saying he likes a certain item right before Christmas, ba da boom ba da bing! I know exactly what to buy him. The flip side is, other people on his or her Facebook fanpage can see it too and as such, they might buy it. But for you as someone who sells the product, this is a good thing. Oh and I don't mean a like button for your website, I mean one for every product! Don't worry, this is easy to do for any website but sounds like a big job.
Having an awesome Fanpage NAME. Most fanpage names I am seeing out there are lacking, for instance, "Holland College Photography Bootcamp". Add in the photographers name and you got something a bit more, "Holland College Photography Bootcamp with Chris Wilkinson".
Don't forget to subscribe to John's blog via email. This will notify you of all blog posts on web design, web development, social media and the odd post about PEI. Just enter your email address in the box to the left.