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Facebook's $5 Billion Dollar IPO Reveals Indepth Stats of Company

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Facebook filed it's S-1 today which is one of the initial steps to take their company from private to publicly traded on the stock market. The filing gives people access to look at the in-depth numbers from the social network prior to them issuing any shares for public trade.

Facebook intends to raise $5 billion dollars through an IPO which will probably happen within the next month or two.

One of the first things the document makes note of is that Facebook now has 845 million monthly active users as of December 31, 2011. This represented a 39% jump from the previous December's 608 million users. More then half of these (425 million users) had logged into Facebook on a mobile device such as a phone or tablet.

In terms of daily users, the site has 483 million active daily users on average as of December 2011. The total active daily users in Canada & the United States is 126 million users. In 2010, there was a total of 327 million active users world wide, as such this represents a 48% increase in 1 year.

Facebook has stated that only 1 in 2 Facebook users are active on a monthly basis, as such total registrations to the site would be moreso in the tune of 1.6 billion users.

The site also has an average of 2.7 billion likes or comments per day which simple means the total active population is liking or commenting on 3.2 items per day. This figure was only based on the last 3 months in 2011.

The document also shows that 250 million photos are uploaded to the social website everyday. In comparison Flickr, another social networking site for photographers, had a total of 6 billion photos as of August 2011.

The document also says that there is 100 billion friendships on Facebook.

Facebook certainly isn't hurting for cash either. As of December 31, 2011 the company had $3.9 billion in cash reserves.

(in millions)
Year 2004 2005 2006 2007 2008 2009 2010 2011
Revenue $0.382$9$4$153$272777$1,974$3,711
Net Income ($138)($56)$229$606$1,000
Active Users 191258145360608845


Total assets were at $6.3 billion while their total liabilities were at $1.4 billion.

So what is a daily active user or monthly active user in Facebook's eyes? They define them as:

Monthly Active Users (MAUs). We define a monthly active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or took an action to share content or activity with his or her Facebook friends or connections via a third-party website that is integrated with Facebook, in the last 30 days as of the date of measurement.

Daily Active Users (DAUs). We define a daily active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or took an action to share content or activity with his or her Facebook friends or connections via a third-party website that is integrated with Facebook, on a given day. We view DAUs, and DAUs as a percentage of MAUs, as measures of user engagement.

So what about the future? In 2011, Facebook added 57% more employee's into their research and development team. In terms of Mark Zuckerberg, his base salary for 2011 was $500,000 however he has requested that as of 2013, his salary be reduced to $1 per year. That doesn't mean his total income would be $1 per year though. In 2011, he receive a total income of $1,487,362 from Facebook with the most of it coming through other forms of compensation.

The Chief Operating Office, Sheryl K. Sandberg, however received a nice $30,873,579 in income with her salary being $295,833.

Facebook doesn't think of their users on a global perspective, they more so break it down to how does one user connect with another. Within the filing Mark shows his belief in this with a letter which states, "We hope to strengthen how people relate to each other.".

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